Marketing Organic Growth Strategy

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Marketing Organic Growth Strategy

The cost of Google search advertisements rose by 27% year-over-year from 2021 to 2023, prompting our growth team to reevaluate and update our lead generation strategy.

Content Audit
Determine pertinent content themes and delivery channels by analyzing competitors and leveraging high engagement rates with our customers.
Setting Targets
Establish our objectives by applying the SMART criteria, ensuring they are Specific, Measurable, Achievable, Relevant, and Time-bound.
Establishing Cadence
Set up a regular schedule for publishing content on social media channels and our own website, including blogs, resources, and ebook downloads.

About the Company

Baton specializes in managing and automating software implementation processes. They offer an all-in-one tool designed to streamline the critical phase of customer journey, particularly in software implementations. Their approach includes project administration automation, client engagement, and acceleration of a repeatable implementation process

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