KGM’s Visitor Online + Offline Engagement

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KGM’s Visitor Online + Offline Engagement

Designed a new data collection flow that factored in both the online and the offline visitors at the Kigali Genocide Memorial.

Database Aggregation
Developed data taxonomy and logic to automate email drip campaigns.
Donation Visibility
Developed the strategy for a data-driven newsletter that showcased the amount of money that a donor has donated so far.
15% Increase in Newsletter Open rate
The strategic initiative lead to an increased engagement within the first quarter.

About the Company

The Kigali Genocide Memorial in Rwanda is a poignant site dedicated to the victims of the Genocide against the Tutsi. Established in 2004, it serves as a place of remembrance and learning, housing the remains of over 250,000 people.

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