Enterprise Dashboard for Executives & Sales

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Hasin is a globally-minded multidisciplinary creative technologist & educator based in New York City.

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Enterprise Dashboard for Executives & Sales

Excel-based sales analysis workflow leading to unpredictable deal flow schedules and miscommunications of price quotes among sales teams.

Contextual Interviews
Conducted executive interviews with VP-level and C-level executives.
Ethnography
Studied sales team behavior through week long immersion within the sales floor.
KPI Definition
I was responsible for the initial scoping of the key metrics.

About the Company

United Rentals, Inc. is the world’s largest equipment rental company, offering a vast array of equipment for industrial and construction needs. It has an extensive network with over 1,500 rental locations across North America, Europe, Australia, and New Zealand. The company provides a wide range of equipment classes, with a total original cost of their assets being around $19.99 billion.

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