Baton specializes in managing and automating software implementation processes. They offer an all-in-one tool designed to streamline the critical phase of customer journey, particularly in software implementations. Their approach includes project administration automation, client engagement, and acceleration of a repeatable implementation process.
The cost of Google search advertisements rose by 27% year-over-year from 2021 to 2023, prompting our growth team to reevaluate and update our lead generation strategy.