Leveraging Webinars to Boost Engagement and Lead Generation at Baton
Collaborating with marketing, sales, and customer success teams to reach current and prospective customers.
Webinar Formats
Webinars included presentations, panel discussions, interviews, and case studies to explore topics, engage experts, provide insights, and showcase applications.
Webinar Topics
Webinar topics included project planning, onboarding, implementation, integration, collaboration, and revenue generation.
Target Audience
The target audience includes current customers (education and feature adoption), prospective customers (new acquisition), and passive observers (increased engagement).
Baton specializes in managing and automating software implementation processes. They offer an all-in-one tool designed to streamline the critical phase of customer journey, particularly in software implementations. Their approach includes project administration automation, client engagement, and acceleration of a repeatable implementation process.